Pinterest CEO Steps Aside, as Former Google Commerce Chief Takes the Reigns at the App
Pinterest CEO Steps Aside, as Former Google Commerce Chief Takes the Reigns at the App

This is a significant update. Pinterest has today announced that co-founder and CEO Ben Silbermann is stepping down from his role, and shifting to a new position within the organization, with online commerce expert Bill Ready set to take over

[ Experiments Ran per Year x ( Percentage of Experiments Won x Avg Additional Revenue per Experiment Won Annually ) ] - Total Yearly Cost for the Program
How to Start a CRO & Experimentation Program

What is Conversion Rate Optimization? Our simplified definition is “the disciplined and science-driven practice of increasing the percentage of users who perform a desired action on a website or app.” It’s a continuous process of: Gathering data that helps you understand

The SEO Process in a Nutshell (4 Steps)
The SEO Process in a Nutshell (4 Steps)

Search engine optimization (SEO) is the practice of growing a website’s traffic from organic search results. Everyone can do it, and it offers virtually free traffic. But similar to many things in life, success lies in understanding the correct process

How to perform an accessibility audit for WCAG compliance
How to perform an accessibility audit for WCAG compliance

WCAG (web content accessibility guidelines) was created by the world wide web consortium (W3C) and is the most recognised standard globally for accessibility. In this article we outline the tasks required for performing an audit to verify compliance with WCAG