Twitter's Working on Tweet Awards, Another Creator Monetization Option
Twitter’s Working on Tweet Awards, Another Creator Monetization Option

After adding tipping along with its Super Follow and other subscription options, Twitter now appears to be working on a new ‘Awards’ option for tweets, which would potentially provide another way for creators to generate income from their on-platform efforts.

From FLoC to Topics: Google Pivots Approach to Interest-Based Advertising
From FLoC to Topics: Google Pivots Approach to Interest-Based Advertising

Ever since Google announced in 2021 its eventual deprecation of the use of third-party cookies within Chrome, Seer has been diligently following the progress. 💡 Google recently announced a pivot away from FLoC (their original solution to interest-based advertising in

Instagram Stats that Every Social Media Manager Should Know [Infographic]
Instagram Stats that Every Social Media Manager Should Know [Infographic]

Instagram is one of the biggest social media platforms in the world, and while TikTok has stolen some of its thunder of late, it remains a key connective tool for over a billion users, highlighting the latest trends in a

Passing the GAIQ Exam
5 Tips for Passing The Google Analytics IQ (GAIQ) Exam

This post was originally published in January 2020 by Alex Landro, and last updated in March 2022 by Sara Niemiec. The Google Analytics IQ can be daunting when you approach it, whether you are redoing your certification or if it’s your

Reddit Expands 'Creator Stats' Post Insights to More Users on Desktop
Reddit Expands ‘Creator Stats’ Post Insights to More Users on Desktop

Reddit is giving more users more insights into how their stats are performing, with its updated ‘Creator Stats’ dashboard now being made available to 90% of users via the desktop version of the app. As you can see in these

People of Seer: Meet Katie Myers
People of Seer: Meet Katie Myers

Welcome back to People of Seer: Remote Edition! In this series, you’ll get to meet our team and learn about what makes them the best around (in our humble opinion). 💡 Katie Myers, People Lead – Paid Media, Musician and

LinkedIn Adds New 'Future of Skills' Data Tool to Highlight Key Industry Trends
LinkedIn Adds New ‘Future of Skills’ Data Tool to Highlight Key Industry Trends

This is interesting – this week, LinkedIn has launched a new ‘Future of Skills’ interactive tool, which enables you to dig into the latest skills trends for any job role, in order to glean more insight into what employers are

The Insanely Simple SEO Strategy for 2022 (The Orchard Strategy)
The Insanely Simple SEO Strategy for 2022 (The Orchard Strategy)

Everyone’s SEO strategy is pretty much the same at a high level: find keywords that people are searching for and try to rank for them. But there are easy and hard ways to go about this. In this guide, we’ll run through

Twitter Updates Alternative Text Descriptions with New On-Image Badge and Expandable Captions
Twitter Updates Alternative Text Descriptions with New On-Image Badge and Expandable Captions

Twitter is testing some upgrades to its image alt-text descriptions for vision-impaired users, with a new ‘ALT’ badge being added to images where alternative text descriptions are available, and an expanded description window to make them more accessible. As you

Meta Provides Tips to Help Women Stay Safe When Using Social Media [Infographic]
Meta Provides Tips to Help Women Stay Safe When Using Social Media [Infographic]

Meta has provided some key tips to help users stay safe online, which is specifically focused on women, and protecting female users within social apps. According to Meta, women are three times as likely as men to experience online sexual