Twitter Experiments with New Visual Editor, Which Would Incorporate Fleets Tools
Twitter Experiments with New Visual Editor, Which Would Incorporate Fleets Tools

Maybe, you don’t have to totally say goodbye to Twitter’s Fleets option after all. In announcing the retirement of its Stories-like Fleets tool last month, Twitter noted that it would be taking the lessons that it had learned from Fleets

YouTube Adds New Analytics on Mobile, Expands Merch Listings to More Regions
YouTube Adds New Analytics on Mobile, Expands Merch Listings to More Regions

YouTube is bringing more of its Studio desktop analytics to its mobile app, while it’s also expanding its merchandise listing options to more regions, providing additional monetization capacity. First up, on Studio analytics – YouTube has this week launched the

What is Google Discover & How Do You Optimize For It?
What is Google Discover & How Do You Optimize For It?

What Is Google Discover?  First launched in 2016 under the name Google Feed, Google has since revamped this Google mobile app feature to its current version: Google Discover. 💡 Since its release in 2018, Google Discover has gained over 800

17 Actionable Marketing Tips for Small Businesses in 2021

Just can’t get your marketing to work for your small business?  Fret not. Here’s a list of 17 tips that’ll improve your marketing and help you get more customers. Know who you’re targeting Double down on what’s already working Eliminate

Facebook Integrates Vimeo Create into Business Suite to Facilitate Video Creation
Facebook Integrates Vimeo Create into Business Suite to Facilitate Video Creation

Facebook is looking to help more SMBs get into video marketing with the integration of Vimeo’s video creation platform ‘Vimeo Create’ into Facebook Business Suite. As you can see in the video clip, Vimeo Create enables simplified video creation and

How to Find Fulfillment in your Job Using the Drainers & Drivers Exercise
How to Find Fulfillment in your Job Using the Drainers & Drivers Exercise

Just because you can do a job doesn’t mean you should. This was my Director’s response when I asked to take a step backwards (hierarchically-speaking) in my career. I had been promoted to a management position and had been hustling

Facebook Implements More Automated Ad Targeting to Counter Data Lost via Apple's ATT Update
Facebook Implements More Automated Ad Targeting to Counter Data Lost via Apple’s ATT Update

With the impacts of Apple’s new app tracking update still rippling through the digital advertising sector, Facebook is working to counter the data loss impacts wherever it can, in order to ensure that its ad products continue to generate strong

Twitter Expands Access to Professional Profiles and Ticketed Spaces
Twitter Expands Access to Professional Profiles and Ticketed Spaces

Twitter’s looking to keep its foot on the development accelerator, with the expansion of two new projects that will provide more opportunities for brands and creators in the app. First off, Twitter is now inviting more businesses to apply for

Reddit Launches New Updates for its Ad Platform, Including Bid Recommendations
Reddit Launches New Updates for its Ad Platform, Including Bid Recommendations

Reddit continues to refine its ad tools with a new update to its ad creation platform, including bid recommendations, improved editing functionality and enhanced system performance. First off, on bid recommendations – now, when you set up your Reddit ads

How to Use Google Analytics 4 for Beginners [2021 Guide]
How to Use Google Analytics 4 for Beginners [2021 Guide]

Building a successful website without data is hard. Really hard. Like doing a tightrope walk blindfolded, it is possible—but it’s way easier with the lights on. Enter Google Analytics. Google Analytics turns on your website’s metaphorical lights to reveal who’s