How to Streamline Your Workflow as a Social Media Manager

Workflow Tip #1: Batch Your Content

Content creation can take a huge chunk of time out of your day, which is why content batching is one of the best ways to win back time in your schedule.

This is where you set aside time to create all of your content and write your captions in one sitting.

By doing this, you can focus on one task at a time and channel your creative energy without interruption.

Content batching is especially helpful for tasks that require a lot of prep, such as video content creation. By filming several videos in one go, you’ll save yourself all the time it takes to set up your tripod, create a backdrop, and prepare to go on camera.

It’s also easier and more efficient to write a full week’s worth of Instagram captions in one dedicated power hour. Once you’re in the zone, get as many captions written as possible!

With Later’s free scheduling tools, you can write captions for all of your upcoming posts on desktop or mobile. Plus, you can save different templates to use as guidelines for your captions, which is a great way to speed up your writing process.

TIP: Block off specific hours or days on your calendar for content creation — this will help you stay on top of your content strategy and be more consistent.