Today’s brands have started turning the spotlight away from themselves, and toward their loyal customers, employees and brand fans, letting the content those groups create fuel more and more of their marketing activities. Why? User-generated content (UGC) has been established as
eCommerce brands are using Instagram to reach new customers, grow their audience, and engage with existing customers. In fact, did you know that over 2 million businesses connect with people on Instagram, and that, in a recent survey by Facebook, 81% of respondents
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