Day: November 16, 2021

Snapchat will enable advertisers to incorporate multiple video ad formats within a single ad set, with its new ‘Multiple Formats’ delivery option launching this week. As explained by Snap: “Multi-Format delivery will offer brands buying on Snap the opportunity to

Google’s recent switch to relying less on title tags to generate SERP titles caused a stir in the SEO industry in August and September. The feedback from SEOs has been rather harsh. There’s no wonder, given some of the initial

What works on TikTok, and what elements should you be focusing on in your TikTok content approach? The best answer, really, is organic content, with TikTok users responding better to ads and campaigns that align with the presentation styles and

This post was written by: Chris Konowal, Kylene Holup, and Crystal Hopkins. As a Paid Media Manager, I’m sure you’ve been seeing Pure Broad Match expansions show up as a recommendation within Google Ads over the last several months. With