The B2 Blog

Everybody wants to rank high in Google because ranking high leads to more organic traffic. But to understand where you rank in the first place, you’ll need a rank tracker. In this guide, you’ll learn how to choose the right

Looking to get a better understanding of the Instagram algorithm, and how it decides what content to show each individual user – and how you can use that to your own advantage? You’re in luck – this week, as part

This week, Instagram is hosting its first ‘Creator Week’ showcase event, which will feature a range of Instagram Live sessions with emerging creators, brands, Instagram staff and more, in order to help provide more perspective on what’s happening, what’s coming

It’s that time of the year again, that’s right, time for Google I/O.  As digital marketers, we are more invested than the average human in the monster that is Google so our team always looks forward to hearing how the tech

The majority of social media content is visual, with users uploading over 3.2 billion photos every day. These images contain a wealth of information about our consumer habits, which are not always revealed in the captions. Visual Insights by YouScan

Have you considered the potential of TikTok for your digital marketing efforts? Even if you don’t think it’s a perfect fit, you’ve no doubt given it some thought. The platform is now on track to surpass a billion users in

This is handy – TikTok has created a new accessibility overview, which outlines all of the platform’s various accessibility features and tools, and includes explainers and links to help implement the tools. As explained by TikTok: “At TikTok, we’re committed

The door has been opened for former President Donald Trump to potentially return to Facebook, his key promotional platform of choice – though he will have to wait for two years (dating back to January 7th), and he will have to

Could TikTok come under US Government scrutiny once again, and face another potential ban in the region? As you’ll recall, last July, then US President Donald Trump pushed for a ban on the app, party due to concerns around the

Here’s a quick one, which could come in handy for those who communicate via voice messages – and in particular, long voice messages. Today, WhatsApp has added new variable playback speed control options for audio replies. It’s pretty straightforward –