The B2 Blog

TikTok Stories: Initial Thoughts   TikTok’s foray into stories is an interesting move, considering it recently extended the length of feed videos to 10 minutes.  Between both rollouts, it’s clear that TikTok wants to become a one-stop shop for all short-form

It’s Friday, so that means it’s time for the latest episode of ‘What’s Happening in the Elon Musk/Twitter takeover?’ And if you’re a Twitter employee, this week’s news is not great. As per The Washington Post: “Musk told prospective investors

Is your brand prepared to manage a crisis on social media? A “crisis” can be any event that negatively impacts your brand’s reputation — and when they hit, you often have little to no warning. And with social media moving

This is not great. With the US midterms fast approaching, a new investigation by human rights group Global Witness, in partnership with the Cybersecurity for Democracy team at NYU, has found that Meta and TikTok are still approving ads that

Spooky season is here, and with Halloween coming up in just over a week’s time, there are big opportunities for themed tie-ins and posts to help boost your social media engagement and branding efforts. And one platform you may not

If you want to grow your following on Instagram, hosting a giveaway can be one of the most effective tactics. With the right strategy, you can reach thousands of potential new followers — all while building a stronger sense of