Meta Launches New B2B Advertising Audiences to Help Marketers Reach Key Decision Makers
Meta Launches New B2B Advertising Audiences to Help Marketers Reach Key Decision Makers

As it works to mitigate the impacts of Apple’s ATT update, which has reduced its data tracking capacity, leading to a significant loss in ad effectiveness and interest, Meta has today announced a new set of B2B targeting audience segments,

Social Commerce May Not be the Trend That Many Had Hoped - Which is Bad News for TikTok
Social Commerce May Not be the Trend That Many Had Hoped – Which is Bad News for TikTok

Will social commerce ever catch on in western nations, and become the big money maker that it has in some Asian markets? It’s a key question, particularly for TikTok, which isn’t able to directly monetize content through in-stream ads like

Twitter Shares New Insights into Rising Soccer Discussion Heading into The World Cup [Infographic]
Twitter Shares New Insights into Rising Soccer Discussion Heading into The World Cup [Infographic]

The 2022 FIFA World Cup begins in around 100 days, and the hype is now growing, with soccer fans  (or ‘football’, depending on where you live) getting more engaged in the latest news and discussion, as we head into the

-14% CPS and +30% Revenue Using PMAX Migration Tool
-14% CPS and +30% Revenue Using PMAX Migration Tool

Official Timeline The time is upon us… Smart Shopping campaigns will soon be sunset and part of a distant memory like ETAs. So, if you haven’t already, now is the time to start transitioning to a Performance Max strategy to

Snap Outlines New Advances in Virtual Object Creation, Which Could Accelerate the Metaverse Shift
Snap Outlines New Advances in Virtual Object Creation, Which Could Accelerate the Metaverse Shift

This could be a game-changer for virtual object creation, and building new items for the coming metaverse shift. Today, Snap has shared its latest research paper, which outlines a new way to create 3D digital assets from photos and videos

Pinterest Launches New Board Sticker to Help Drive More Pin Traffic
Pinterest Launches New Board Sticker to Help Drive More Pin Traffic

Pinterest has added another way to drive traffic from your Idea Pins (the platform’s take on Stories) with a new Board Sticker option, which enables you to highlight a specific Pinterest board via your Idea Pins in the app. As

Snap Tests Next Stage of In-Stream Commerce with New Product Stickers for Snaps
Snap Tests Next Stage of In-Stream Commerce with New Product Stickers for Snaps

Snapchat continues to make gradual shifts into eCommerce, and the facilitation of product display and purchase in all new ways, this time through the addition of new product stickers for Snaps, which will guide users through to purchase pages for

TikTok Updates Ad Policies to Limit Unwanted Exposure Among Younger Users in Europe
TikTok Launches New ‘Order Center’ eCommerce Tracking Hub with Selected Users

Get ready for TikTok to make a bigger push on in-app shopping, with some users now seeing a new ‘Order Center’ panel in the app, which tracks any products that you’ve purchased, looked at, or even, potentially, may be interested

Meta Commits $150 Million to Support the Ongoing Operation of its Oversight Board
Meta’s Oversight Board Shows How it’s Helping to Evolve Meta Policies in New Report

The Meta-funded Oversight Board, which provides an alternative appeals tribunal for Facebook and Instagram users in the case of their content being removed or otherwise penalized, has shared its Q1 2022 Transparency Report, which provides a full overview of the

Reddit Shares New Insights into NFL Engagement in the App [Infographic]
Reddit Shares New Insights into NFL Engagement in the App [Infographic]

The NFL season is about to get underway, which will mean more engagement around sports, more discussion around sports-related themes, and more opportunities for marketers to tap into the expanded excitement and interest. So how much social media activity does