The B2 Blog

Building a successful website without data is hard. Really hard. Like doing a tightrope walk blindfolded, it is possible—but it’s way easier with the lights on. Enter Google Analytics. Google Analytics turns on your website’s metaphorical lights to reveal who’s

Should you focus on building your brand on social, or driving direct response? Each element has its place, but according to LinkedIn, it’s branding that will deliver the best results in the long run – so long as you take an

In a world increasingly dominated by personalized algorithms, customers are growing to expect that sales flows will also be individualized for them, and cater to their specific needs. Which, with more and more automation tools available, is also increasingly possible,

A new legal ruling could have major implications for how news content is shared online, and ensuring less sensationalism in Facebook posts, specifically, which have been designed to trigger maximum response. Last week, the Australian High Court upheld a ruling

It seems that Pinterest is the latest social media app looking to lean into the TikTok-inspired trend of a scrolling, vertical feed of content, with a new ‘Watch’ mode being tested for Pin discovery. As you can see in this

The long-running Apple versus Epic Games legal saga may not have grabbed your attention, given the various technical complexities involved, and the stakes really only relating to major companies seemingly making more money from their efforts. But there is a

Facebook’s looking to expand WhatsApp’s message privacy options even further, by giving users the option to encrypt their message back-ups as well, adding another layer of security to their private WhatsApp communications. Right now, all WhatsApp messages are end-to-end encrypted

Search engines work by crawling hundreds of billions of web pages, indexing them, and serving them to you. When you type a query into a search engine, web crawlers, known as bots or spiders, crawl thousands, sometimes millions of pages

Facebook has published the latest iteration of its State of Small Business report, which measures the ongoing impacts of the pandemic on SMBs, and how the vaccine roll-out is being reflected in sales numbers, employment, and more. The report incorporates

Whether you’re starting a business and need a website or looking into a site migration — your decision between these 3 top-level domains (TLD) could potentially make or break your digital presence.  Set yourself up for success with an informed decision about